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Polecat provides strategic market intelligence to marketers and company executives. Strategic market intelligence refers to the discovery, acquisition, analysis, and presentation of information that is critical and useful to a company's success and survival.

Polecat enables companies to understand their market: not only their competitors, but also their customers, potential customers, suppliers, shareholders, influencers and a range of other stakeholders. Through our MeaningMine product suite, Polecat delivers state of the art tools and insight to determine the current and future needs of the market, their needs and preferences, their attitudes and behaviour.

Polecat ensures marketers and company executives are able to assess changes and trends in their business environment, and identify dominant and emerging themes that will affect the size and nature of their current and future markets. Through the MeaningMine portal, Polecat provides companies with the ability to monitor these trends weekly, monthly, quarterly.

To find out how Polecat can support your company, please take a look at the products and solutions we have to offer and book a demonstration